Different.
Tuesday, March 9, 2010 at 3:37PM
Hal in
design,
inspiration,
marketing & promotion,
print & collateral,
video "Different" is something I've been thinking about a lot lately. It's a word we use often and one we often think we understand. But what does it really mean to be different?
I've come to believe that if you have to do very much to explain why something is different then it really isn't that different after all. We are often victims of being unable to see things outside of the context we bring to them. I think that's what Seth Godin was getting at when he said, "Internal vision is always blurry."
There are several reasons I can't wait to read Youngme Moon's new book, Different; not the least of which is that the video trailer (above) is one of the best I've ever seen for a book. Great work from Xplane.
different,
seth godin,
xplane,
youngme moon 
