Tuesday
09Feb2010

The Social Nature of Remix Culture

Really nice piece here, that breaks down the social nature of remix culture.

What's that you say? You don't even know what remix culture is?

You can be nerdy and read about it on Wikipedia, or you can just watch this video and be pleasantly surprised to find that you're probably more familiar with remix culture than you realize.

Friday
05Feb2010

Do You Need a Chief Culture Officer?

MIT anthropologist Grant McCracken makes the case for Chief Culture Officers. As a case study, McCracken cites Levi Strauss, which missed a billion dollars in revenue in the mid 1990s because it failed to recognize and capitalize on the urban baggy pants trend.

Found via Thought Gadgets.
Tuesday
02Feb2010

"Embrace Life" Seatbelt Ad


Find more videos like this on AdGabber


No blood. No gore. No dismemberment. A convincing example that beauty can communicate just as effectively as shock value.

Nice work coming out of the UK from the Sussex Safer Roads Partnership.

Found via Brand Flakes & cross-posted on the bfg blog.
Friday
29Jan2010

How To Report the News

Here it is folks, a news report completely dissected for your How-To enjoyment. (Warning: f-bomb alert.)

Now that you know the basics, go on an embrace your inner Ron Burgundy. You stay classy.

Via Brand Flakes.
Tuesday
26Jan2010

Talking Twitter and Jobs with Local TV News

Talking Twitter and Jobs with Local TV News from Hal Thomas on Vimeo.

This morning, BFG Communications' Sloane Kelley and I had the chance to talk Twitter and jobs with Jessica Kiss of WJCL and TheCoastalSource.com. It was nice to meet a traditional TV reporter who is clued in to what's happening in social media. Jessica is a stark contrast to Lyndy, the in-studio anchor, who leads out of the segment by recommending that viewers protect themselves by setting up "puppets" online (his word for fake identities; the antithesis of everything social media strives for).

You can read more of Jessica's reporting on this story here, or find more details on the back story of How I Landed My New Job Using Twitter here