Here's a nice example of a brand recognizing current trends and having a little fun in a way that makes sense. REI picked up on the recent pop-culture obsession with all things zombie related and the Internet's insatiable appetite for yet another infographic (not that there's anything wrong with that). They created an infographic depicting the 13 must-have pieces of zombie survival gear, all of which can be easily obtained from your helpful friends at REI.
And you know what they say, "The brands and their customers that kill zombies together, stay together." All the way through the zombie apocalypse.
This infographic summarizes the findings from a survey of 1,000 social media users who were asked various questions about liking and interacting with brands on Facebook.
It's worth noting that the number one reason people gave for unliking a brand on Facebook was that the brand posted too frequently. Also, the top reason given by people who say they do not like brands on Facebook was that updates from brands clutter their newsfeed.
Our friend Kristien said it best, "Always tell [brands] to post with purpose!"
So this isn't exactly breaking news, but people really like looking at pictures online. In fact, posting and viewing photos happens to be the number one activity on Facebook by a wide margin. What's more, articles containing relevant images have 94% more views than articles without images. And when it comes to e-commerce, 67% consumers say that the quality of the images of the product are very important when considering a purchase online.
So because it's Friday and because you like photos and because you people can never get enough stats for your presentation decks, I give you this infographic about the not so secret life photos of online.