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    « The Social Nature of Remix Culture | Main | "Embrace Life" Seatbelt Ad »
    Friday
    05Feb2010

    Do You Need a Chief Culture Officer?

    DateFriday, February 5, 2010 at 3:01PM AuthorHal in

    MIT anthropologist Grant McCracken makes the case for Chief Culture Officers. As a case study, McCracken cites Levi Strauss, which missed a billion dollars in revenue in the mid 1990s because it failed to recognize and capitalize on the urban baggy pants trend.

    Found via Thought Gadgets.
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