The Ultimate Social Media Road Trip

It's once again that magical time of year when the self-proclaimed Greatest Agency in All the Land embarks on their annual summer tour. On July 19th, Humongo (aka the agency formerly known as Plaid) will crank up their attraction engine—a rolling demonstration of creativity and innovation otherwise known as the Humongo Nation Tour.

Now in its fourth installment, this year the tour route runs from Maine to Miami and all along the way Humongo will be profiling some of the most innovative individuals and creative organizations on the east coast. The Humongo crew will be blogging, tweeting, shooting video, and live-streaming the whole time, and you can watch it all from the Humongo Nation Tour Dashboard. This year's tour even has some big name sponsors: Ford, Sprint, and Wingate by Wyndham Hotels.

What I love about the tour (I've been following since year one) is that it has become Humongo's agency capabilities deck in action. It's also a great reminder that we can't always wait for "the right client" in order to do the kind of work we've always wanted to do.

This post also appears on the bfg blog.