What happens when you combine a karakoe mic and a breathalyzer? An absolutely genius anti drinking and driving stunt for Bar Aurora and Boteca Ferraz by Ogilvy Brazil.

I so wish I'd thought of this one!

Earlier this month, Facebook launched its App Center BETA, an effort designed to make it easier for users to find and install social apps. On the heels of that announcement, Napkin Labs has released four apps for Facebook Pages. The apps, designed to facilitate co-creation between brands and their fans, are described by Napkin Labs as follows:

Superfans (see video above) helps you "[f]ind your best fans… See who participates the most with your page, from Up-and-Comers and Fans of the Month to your All-time Best fans. Find and reward the fans who spread the word about your brand and love you most."

Photoboard let's you "[c]onnect with your fans—and attract new ones with great pictures. Ask fans to create something fun and visual about your brand. Get a glimpse into how fans interact with your products. Or collect design inspiration for your next ad campaign. It's fun, simple, and built for sharing on Facebook."

Brainstorm is "[t]he easiest way to collect ideas collaboratively with your community. Ask a question and let your fans share, like, and build on each other's ideas. Brainstorm lets your community get creative, attracts new fans, and lets you reward your best fans—a win-win for everyone."

And finally, Pipeline "is an open forum with your fans. Let fans share their suggestions about your products, brand, ads, site, and more. Select your favorites and share updates as ideas are implemented and come to life. Give your fans a place to voice their opinions and stay connected as new initiatives move through your company."

The apps plug into your existing Facebook Page and will cost between $20–$500 per month based on the number of Likes on your page. Plus, there is an analytics dashboard to provide you with the data from all the new interactions you'll be generating. Take the apps for a spin for 30 days at no cost.

This post also appears on the BFG blog.

Via Daily Infographic

Just heard ad for service that helps you "connect to a work computer from your kid's soccer game." Ignoring family is now a product benefit.

— Jon Acuff (@jonacuff) May 22, 2012

Technology is like The Force. There is a Dark Side and its seduction is subtle. Succumbing to The Dark Side of Technology is easily justified for dozens of seemingly good reasons.

Don't. Do. It.

Are you tired of trying to keep track of USB drives so you can move files between computers? Do you regularly email files to yourself from your work computer so you can work on them at home? Have you ever found yourself needing to send a file to someone that was too big for email? Then Dropbox is for you.

Dropbox basically gives you your very own hard drive in the cloud, and since it's in the cloud it's accessible from any computer or any mobile device equipped with the Dropbox app.

With Dropbox you can do the following:

• store photos, documents, music and video files
• Install a Dropbox folder directly on your desktop to keep files in sync
• email links to people that will allow them to download large files from your Dropbox
• email documents from your Dropxbox using your mobile phone

How much does Dropbox cost?

• Free iPhone and Android apps
• 2 GB of cloud storage for free
• 50 GB for $9.99/month
• Special plans/pricing for teams

This post also appears on the BFG Blog.

It's Friday and I needed a good laugh. This spot for Brazilian energy drink Flying Horse did the trick. (And yes, being forced to watch an ad before we watch an ad is ridiculous.)

Hat tip to my homies at Adverve.

Today on WSAV Tech Tuesday, we discuss how the Sleep Cycle Alarm Clock App can help you wake up feeling less tired.

I'm not sure we really need another Pinterest inforgraphic, but I'm going to go ahead and give this one its 0.15 seconds of time in the Internet spotlight since its in video format. And animated stat videos are the new it thing. (Write that down. You heard it here first.)

Via Daily Infographic.

Maybe the most inspiring thing to me is people who have a passion for something. They have such a deep love and appreciation for something that their enthusiasm is infectious (even if you're not into the thing that they are into) and it makes you want to go out and make/do/create/collect something of your own.

That's the kind love that Aaron Draplin brings to the Field Notes Memo Archive. If you're not familiar with Draplin or Field Notes, you should take a minute to check them out. What's the worse that could happen—that you might actually be inspired?